Event · Festival, Douala
The Summer Show
A festival site has to sell to two very different people at once: a nineteen year old deciding whether to enter, and a sponsor deciding whether this looks professional. This one gives each of them their own path and never makes them compete for the same screen.
The brief
A festival site sells to two people who want opposite things. A nineteen year old is deciding whether to enter and wants energy. A sponsor is deciding whether this looks professional and wants structure. Most event sites pick one and lose the other, or blend them and lose both.
Two audiences, two paths, no compromise
Entrants and sponsors get separate routes through the site from the first screen. Neither is asked to scroll past the other's argument, and no single screen has to serve both.
The ticket assembles as you fill the form
The pass builds itself in front of you while you type. It turns a form into something you can watch the result of, which is the difference between abandoning at field three and finishing.
Built on the client's own brand book
Type, colour and layout came from the brand guide the organisers already had rather than from a fresh direction. On an event with sponsors and printed material, matching what exists is worth more than a better idea.
French and English, French first
The audience is francophone and the sponsors are not always. Both languages are complete rather than machine-passed, and each has its own indexed pages.
In short
- Two audiences, two separate paths
- Ticket assembles live as you fill the form
- Built on the client's own brand book
- Year
- 2026
- Role
- Design, build, bilingual content
- Languages
- French and English. This link opens the English site
- Built with
- Next.js, Bilingual FR / EN, GSAP
- Live site
- thesummershowcmr.com/en
Next project
Smay